Source: https://www.thedrum.com/news/2017/11/23 ... and-mortar
Source: The Drum-
At the end of the campaign, the company generated a 3.4x return on ad spend because shoppers loved receiving personalized gift suggestions.
4. Build a community around your brand
To improve customer loyalty, e-commerce brands need to build a trusted community for their customers.
However, you should create social media accounts that match your audience's interests and values. Go beyond picturesque product photos and offer behind-the-scenes looks and user-generated content.
Brands like Glossier have managed to succeed by building a loyal list of phone numbers in philippines social media community. The brand targeted millennial women and invested heavily in technology and data analytics to identify the posts and products their target users will love.
Source: https://www.instagram.com/glossier/?hl=en
Source: Glossier
Glossier's social responsibility is so strong that it formed the backbone of their expansion into the UK and European markets. The US-based team flew to the UK and invited dedicated followers to lunch to encourage even more engagement ahead of the brand's international launch.
The company goes a step further by responding to every message and comment on its Instagram posts. This simple gesture encourages engagement, as shoppers are more likely to communicate when they know they are being listened to.
Source: https://www.instagram.com/p/CHIgW8Ks0-K ... _copy_link
In addition, Glossier also creates open threads to encourage conversation. For example, in her latest thread, "What's Everyone Reading?", the author describes the current read she loves and encourages readers to do the same.