Working on new empathy in B2B environments

[suchona.kan.iz]

This exercise of objectifying the value of the client in real time implies the operational activation in the tools and processes of the day-to-day B2B Commercial Management. It would imply its introduction in CRM by client and of course managerial coherence when designing commercial strategies.

For example, a potential client with a high score will probably kuwait phone number owner deserve better commercial conditions that reflect a clear strategic commitment by the company, even if it does not have a large turnover.

Just as an active customer with a low score (business value) probably deserves less proactive activity (less investment)



We ask you a question: Is a client who values ​​and supports your work as a B2B supplier worth less than one who buys a lot from you but does not value you? Today, maybe, tomorrow?

It is important to pause and understand that having better and better clients does not mean having more clients. Can we help all the clients in my sector? Is helping them selling to them? Will we ever get to the point of “politely firing” clients?

It is increasingly difficult to empathize in B2B environments since human empathy is no longer the only one that operates.