How will AI insights impact your SEO strategy?

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AI Overview example from UK, August 2024
By ignoring the content of each SERP, users looking for answers to informational queries like the one above are now faced with two options to answer their question, without having to click through a list of search results to get the information.

In short, it shouldn’t. Your strategy will instead focus on providing in-depth, authoritative content to your users through a fast, intuitive navigation experience.

Being in an AI Overview would be largely denmark whatsapp the same as being in the Featured Snippet. Google will have to consider your content as the most valuable in terms of EEAT (Experience, Expertise, Authoritativeness, Trust), as it believes that the information you provide presents all of these factors better than your competitors.

However, appearing in an AI Overview would necessarily benefit your company only from the point of view of brand awareness, since most users get the desired information from the SERP, so the volume of traffic to your website for pages with informational content would be reduced.

How will AI insights impact SEO reporting?
Often referred to as “zero-click” searches , websites that rank for these queries receive search impressions, but no clicks. As mentioned, most owners of information-heavy websites may start to see a decline in search visibility and traffic to these types of pages.

This is not necessarily bad for your business, as Google and users will still be directed to your site when they intend to make a transaction, and therefore you will continue to generate revenue from product/service inquiries.