How to improve the performance of email marketing campaigns: creating user databases

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There are several ways to attract users when carrying out an email marketing campaign. They can be grouped around two methods of attracting users: the Web or third-party databases.

Through the web, you can get:

Own Newsletter: On your own website, you can enable an area with a registration form where users can leave their data in exchange for being part of a community, to have access to a complete forum or to receive a periodic newsletter. The number of registrations obtained depends on the number of visits to the page and their interest in leaving their data in exchange for a purpose such as those mentioned above. The price for these users depends on whether they pay to receive traffic or not.
Co-registrations: This consists of taking advantage of an existing registration on a certain website (such as the Newsletter) to add others that feed on the data of the original. In this way, a single form appears, but the user actually registers on several sites at the same time . This is a cheap way of recruiting and allows for a high pull (quantity) of registered users. Prices can range from 0.20 euro cents to 1 euro, depending on the data requested and the websites on which the recruitment is carried out.
Incentivized: These are registrations similar to the previous ones, but of lower quality, since the usa phone number list user is encouraged to register in exchange for a good that he or she desires . The most common examples are CashBack (money to use/buy services) or VirtualCurrency (fictitious money for games, such as Farmville coins), where the user does not register out of express desire, but to obtain said incentive. Despite their quality, the pull of registered users is much higher than in a normal co-registration. The prices are also significantly lower.
Through third-party databases, the recruitment consists of:

Contests: These are lead capture campaigns (registrations) that are sent by renting third-party databases, such as CorreoDirect . Normally, an incentive is usually offered to encourage users to register , so that a larger database is generated more quickly. The acquisition price depends on the incentive and the fields requested during registration and can range from 1 to 5 euros. Although their acquisition price is quite high, contests achieve more loyal and higher quality users.
Direct incentive: These are recruitment campaigns in which users are incentivised with a higher prize, so that the user's real interest is in getting that prize in exchange for giving their data . Generally, these campaigns are carried out under a CPM (Cost per Thousand Impressions) model, so that it is easier to convince the owner of the database to rent them. Prices usually range between 15 and 30 euros CPM, depending on the contracted volume and the database to which the mailing is made.
The difference between these two forms of recruitment is that in the contest, the user has a smaller chance of obtaining the prize, while in the incentive-based form, the option is direct after registration.