Creative and motivated professionals make the workplace a more pleasant and productive place. According to psychologist Fernanda Friedrich, the idea of creative leisure has been adopted by companies in recent years, which helps to increase labor productivity.
However, many companies still confuse innovation and creativity at work, so today we are going to demystify what each one means and the impact they have on the organization and the workforce.
Have you been valuing your team's creativity in the workplace? If not, keep reading to change your mind and implement techniques that can bring countless benefits, including greater employee satisfaction and increased productivity.
Do creativity and work go together?
They match! Creativity in the workplace is what makes it possible to solve many problems in innovative ways, in addition to taking the organization to a new level. For example, imagine that processes have always been carried out in a certain way, but a new employee knows how to do it differently. In some cases, he or she will be criticized.
However, if the company has a creativity committee to test the idea and then put it into practice, this process can be optimized and bring countless benefits to the company.
What is the difference between an idea and an innovation?
Although the themes are related, they have distinct jamaica email list concepts. We can say that the idea is what precedes innovation, that is, innovation is when we put the idea into practice and obtain a result from it.
Before becoming an innovation, an idea is transformed into a plan, then analyzed and finally executed. However, an idea does not need to be something new to bring innovation to a company. What will define innovation is the result of that process and the ability to improve the work environment.
What are the benefits of stimulating creativity in the workplace?
Creativity is part of everyone's personality, some people develop it more than others. According to psychology, creativity is acquired through curiosity, persistence and the development of new skills.
When companies implement actions to promote creativity at work, they achieve fascinating results, such as:
Expand development;
Increase competitiveness;
Resolve old conflicts;
Improve internal communication;
Develop the ability to adapt;
Increase productivity;
Reduce costs;
Promote a sense of belonging.
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But how can we stimulate creativity in the workplace?
The key to encouraging employee proactivity is creativity. As we saw earlier, it has the potential to reduce high turnover rates and increase socialization among employees. In addition, it develops participatory leaders who support the team. But, after all, how can we stimulate creativity in the workplace?
Invest in the environment
Anyone who believes that the environment does not contribute to new ideas is mistaken. Investment in cutting-edge technology, easy-to-use equipment, space for meals and even leisure. All of this contributes to the employee reaching their maximum potential.
Brainstorm
The technique of bringing together employees to share ideas about a specific topic or solve a problem is nothing new. Brainstorming, loosely translated as “cloud of ideas”, helps in the process of collective creativity. To do this, it is important to create an agenda about what needs to be solved, then gather the team and write down all the ideas.
Learning journey
Using a platform designed to meet the needs of employees contributes to a journey of learning and expanding creativity over time. This happens because the platforms use easy-to-navigate language and dynamic content. This includes providing video material that can be accessed via cell phone.
Trainings
Knowledge is just as important for creativity. The more we know about a subject, the more we can find new possibilities and innovate in the area. In this context, through training, employees develop logical thinking and all ideas can be used.
As we have seen, creativity in the workplace is essential to increase team productivity and employee satisfaction. In times of crisis, companies that have employees who think outside the box are able to solve major problems and even grow during a period of adversity.