What is the difference between Narrative Design and Product Positioning? To better understand Narrative Design, we can compare it to the closest concept most CMOs already know: Product Positioning. They seem to be the same thing at first, but their approaches make a world of difference. Product Positioning is a strategy that became more accessible to companies as software and services evolved to bring solutions on how to plan and distribute content.
The idea is to create a story for your branding that shifts the audience’s perception insurance email list about it, as something they have never seen in your competitors, and they feel that can be a part of their daily lives. To exemplify this difference, we can think about Apple and Samsung’s strategies back at the beginning of the smartphone era. The iPhone was thought of entirely from a Narrative Design point of view.
On the other hand, Samsung made their first modern smartphones with a different, cheaper, and more practical approach. Seeing the competition’s success, they created a new series to build the same premium image — the Galaxy S. While Apple did Narrative Design, Samsung did Product Positioning. The first iPhone and the first Galaxy S The first iPhone and the first Galaxy S Neither approach is wrong.