A.C., to name just two examples — see terrific success with throwback makeup lines that embody the unique energy of past decades. Whether their customers have personally lived through those decades or simply have a taste for nostalgia, such lines make it easy for people to associate a brand with something rare and positive. Urban Decay's nostalgia example 4. Build an aspirational lifestyle around your brand A brand is more than just a reliable source for useful products that make life easier.
It also represents a lifestyle choice. This is something love brands do exceptionally well oil and gas email list — give their customers something incredible to aspire to, something that can be theirs thanks to one simple purchasing decision. Huda Beauty is, again, a terrific example here. Huda Kattan started humbly, just like today’s aspiring influencers. But with hard work, creativity, and persistence, she cultivated one of the most loved beauty brands in the world.
who’d also like to be where Kattan is in a few years. Streaming service Kayo Sports, the 8th most loved brand in 2021, also does this very well. Being a Kayo subscriber is about more than just entertainment. It’s about living a vibrant, active life engaged with the rest of the world. 5. Cultivate a world-class customer experience The product isn’t necessarily what creates an unbreakable bond between a consumer and a brand.