The report states that marketers are mostly likely to use artificial intelligence for finding ideas, repurposing content, creating copy for social media, emails, and blogs, and generating images. Using AI helps professionals do tasks faster and use their free time on other assignments. The result can be around 2.5 hours saved per day by counting on AI tools.
According to the report, 56% of marketers who use generative AI for content creation say petroleum manufacturers email lists it performs better. Here is how marketers have been using AI to save time: 6% to write content 18% to draft content 45% for ideas and inspiration 31% to create outlines Only a small percentage of people trust AI to completely write their content. The largest portion chooses to use AI technology to build an easier method for writing, drafting, getting ideas, and creating outlines.
After using AI for months, it is still easy to identify when content is 100% written by artificial intelligence. It lacks a human touch, and we can see that the structure, words, and expressions used are mostly the same in all cases. This lack of originality prevents content creators from using AI to write everything they need from scratch. Indeed, the lack of a human approach to emotions and “robotic writing” concerns marketers, making it difficult to trust a machine to write a full piece of content.