Managed in-house and which should be outsourced to a third party. In addition to the roles mentioned in the small business category, the following are some roles your firm will most likely need to fill. Brand Manager Do you have a logo? What image does your brand project online? Do you have a clearly defined buyer persona? A brand specialist will ensure your message remains consistent across all your online and offline platforms.
They also supervise customer service agents and manage your online reputation. Website transportation email list Designer If most of your services are provided offline, you may be able to outsource your website management. On the other hand, companies that sell services via the internet will want to have a savvy website designer on the team. An in-house website designer can help you conduct A/B testing to determine which website format will generate the most sales.
Your designer can also boost SEO by ensuring the site loads quickly and can be viewed easily on any device. Content Creator An in-house content creator who is familiar with your specific business needs can help you engage your buyer persona with winning content across a wide range of platforms. When hiring someone for this position, look for an individual who can create varied content, including website text, blog posts, white papers, ebooks, social media posts, and text for YouTube videos.