The Strategic Storytelling Model The Strategic Storytelling Model Stage 1: Targets The definition of your narrative’s targets represents the first stage of our framework. What you will need to define: Target Audience It’s your audience. While it would be ideal to have one narrative for each audience, you can still address multiple audiences, as we will see in the next episode.
Target Needs It’s the buyer’s problem and pain. It’s a hidden problem that cries small business email list out for a solution. Target Actions (goals) It’s the end result. The action we want the audience to take. If you’re telling a story to a B2B audience, you might want the buyer to contact you, request a demo, attend a further meeting, or sign a contract. If you tell a story to a B2C audience, you might want the buyer to pick up an over-the-counter item or buy from your online shop.
Stage 2: Story Elements Preparing the story’s subject requires taking three major steps: Discover the core values Finalize the hero and the mentor Define the change vs. the problem Discover The Core Values The core values are tied to the target audience’s needs, highlighted in Stage 1. The story must align with the core values of the brand. The settings for the story could be unrelated to the product being sold, so long as the core value aligns with the brand promise.