” Your goals must be SMART — specific, measurable, achievable, realistic, and timely. Your strategy should also include KPIs (Key Performance Indicators) that will indicate whether or not your brand has reached its goals in a specific time frame. 3. Establish A System Gone are the days of hurriedly finding a random stock image, slapping your logo on it, and posting it on Facebook. Well, you can still do that, but the chance of it grabbing the attention you want is zero to none.
They want content that jumps out at them, content that educates or entertains them. For hospitals email list this to happen, one piece of content will need the eyes, ears, and hands-on expertise of multiple people in different teams. From copywriters and editors to SEO specialists and graphic designers, several people will likely handle your content before going live. For this reason, you need to align your teams to create a process that works for everyone.
As part of your digital content marketing strategy, identify which roles everyone plays in the content creation process. Clearly lay out what your workflow will be like, from ideation to the final stages. Taking the time to define your content creation process and create a set of best practices will save you time and money in the long run. 4. Perform a Gap Analysis The beauty of digital content is that there are so many channels for you to reach your audience.