This is a dangerous strategy for companies. If you don’t know who your persona is, what they need, and how you can help, you won’t be able to position yourself as a trustworthy partner. During a time in which information is plentiful but unreliable, being able to create trust with your customers is invaluable. It’s no surprise that content generated through AI lacks originality and your brand essence.
This is the name of the game: these mechanisms are fed extensive databases, and telecommunications email list their objective is to compile information to resolve problems and questions. Hence, by definition, content created through AI won’t be original. So, to answer the title question: what is high-quality content? It’s content that provides knowledge or entertainment to your persona, according to what they need and think in each stage of the funnel.
This is why it’s so hard to create this level of quality through AI. Even though it’s scalable, sharing information is not as important as sharing experience. That is why so many companies have new hires shadow more senior professionals. The theory is great, but only someone who experienced a similar problem can empathize with another in the same situation. However, this doesn’t mean we should rule out AI from our content strategies.