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SEMrush Keyword Magic Tool 2. Ensure Content Quality and Relevance Gone are the days when simply sprinkling keywords throughout your content guaranteed a high ranking. Today, achieving top positions on SERPs hinges on two critical factors: quality and relevance. Create valuable, informative, and engaging content Content that ranks well is unique, original, engaging, and of high quality. Consistency is key—you need a steady flow of top-notch content to maintain your SEO edge.