Emailing is often wrongly perceived as an obsolete whatsapp data marketing channel. Indeed, its use is widespread, even preferred, particularly in the B2B sector. For example, in B2B, 4 out of 10 people open their emails within an hour and two thirds within 3 hours. In addition, its use is very interesting due to its almost zero cost, and its very good ROI, especially concerning prospecting. Thus, the majority of companies use it daily, both internally but also to communicate with their customers or prospects. In fact, it is very interesting to opt for emailing to prospect abroad. However, there are certain rules to follow in order to optimize this practice and benefit from more positive results. Here are some tips for prospecting abroad effectively using emailing.
This may seem obvious, but it is important to remember: by exporting your business abroad, you will be addressing a new target. So what is the language mainly spoken by this target? It is indeed essential to think about this point in advance, in order to adapt all of your communications (including your emails). It is indeed possible to encounter several scenarios:
Your target belongs to the French diaspora, in which case you can keep your original language.
Your customers are native speakers of the target country, so it is essential to adapt to their native language when prospecting abroad.
You are expanding into multiple countries at once. So you need to ask yourself the following question: is it better to standardize your communications by using English for everyone, or is your target audience wary of communicating exclusively in English, so it is important to communicate in the native language of each country?
This type of questioning may seem obvious, but it is actually essential. Indeed, prospecting abroad through emailing can be very effective, but only if you address your target in the right language.