If I search "how to drive more leads with content marketing," that is an informational search—it means I'm looking for information about the topic. Paying attention to the intent of search (and focusing on keywords with informational or commercial intent) will help your content connect with well-qualified leads. 4. Use Ahrefs’ Keywords Explorer Similar to Semrush's tool, Ahref's Keyword Explorer provides detailed insights about keywords, including search volume, global volume, and cost per click.
The tool also provides keyword ideas, keyword difficulty scores, and a click metric that shows the estimated number of clicks for each keyword (metric other tools don't provide!) Start by searching core topics dominican republic consumer email address important to prospective leads, then use the keyword idea list to find related topics. Ahrefs Keyword tool for a lead generation content strategy The "Parent Topic" section is also worth a look. It highlights more general topics your audience may be interested in.
5. Look at "People Also Ask" questions related to core keywords Perform a search in Google, and you're likely to see a box called "People also ask." These are related questions users often search after looking up the current search query. For example, if you search "what is a CRM manager," Google displays related queries. To see the answers, just click on the drop-down menu: The "people also ask" section of Google — use this for your lead generation content strategy These questions can serve as a source of inspiration for downloadable assets, new blog posts, webinars, or any other type of content you use to gather leads.