That makes it more important than ever to

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That makes it more important than ever to learn how to write a blog post that forges a genuine connection with your readers—built on a foundation of trust, rather than gimmicky tactics just to keep them on the page long enough to extract some advertising dollars.

Authenticity can help your blog stand out and will absolutely benefit your business in three major ways:

It increases engagement: People are always craving real, authentic interactions. Craft your content with honesty and heart—your audience will be sure to reward you more of their time and attention.
It elevates your brand: Your unique thoughts and perspectives can buy costa rica number database you from the competition. Over time, people will develop trust in you, which will increase your influence in their lives.
It builds emotional connections: Honesty is refreshing. Be transparent, even if it puts you in a bad light, shows your weaknesses or failures and your audience will be drawn to your candor. It’ll increase trust significantly.
Not surprisingly, some brands are really nailing this today.

Patagonia is all about creating great products without causing unnecessary harm to the environment and they consistently put their money where their mouth is.

They donate millions to environmental causes, teach their customers how to repair their clothing so they have to buy less, and even discourage people from buying their products if they don’t really need them.

This unwavering commitment to their values has earned them a level of brand loyalty that is unrivaled in their industry.

Clever Blog Writing Example: Patagonia Campaign (Screenshot)

Buffer, a social media management tool company, is also very well known for their authenticity & transparency in how they’ve gone about choosing to write on their blog.

Want to be a successful blogger? Share with authenticity and transparency like @buffer
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They’ve famously written about their financial challenges and layoffs, published the salaries for all of their employees, and even shared their revenue figures. This radical approach to transparency has earned them a ton of free press and a large, passionate user base (including yours truly).

Being radically transparent in your blog posts can be a massive competitive advantage.
So how exactly can you be more authentic when you’re learning how to write a blog post?