This is a way of getting more leads without any extra marketing spend. The example we're showing here on this below is actually from one of our campaigns. We see Roche, a medical device company, that is interacting with a lot of our content at the moment. covid19 marketing ppc lead generation And there are many people in the company spending a lot of time looking at our product.
at the moment. And, they're not impacted too much by what's happening at the moment. We would pass this across to our sales team, and they can start to follow up with them to see if there's anything that egypt business email database they can help them out with. That's just another idea of how to deliver more for less, and not spending any additional marketing spend, but producing more leads for your sales team to follow up with.
Tip #5: Focus on ROI rather than CPA For a long time, the focus of PPC has been on conversions and the cost per conversion. But under this approach, every conversion is assumed to be of equal value. And we know in a lot of businesses, this just isn't true. There can be considerable variations in the value of one potential customer and another one. It's about time our paid marketing efforts should reflect this.