ead generation is a time-consuming, but essential, part of keeping any business competitive and thriving. The good news? Switching to automated lead generation can save time, increase productivity, and get you higher-quality leads, all of which contribute to greater revenue growth! In 2024, 64% of marketers now use AI and automation software to generate more leads, with the majority testifying to the ROI it delivers. But, even with great software at your fingertips, there are several other things to consider when discussing how to generate leads using automation.
Let’s take a deeper dive into the what, how, and when you implement automation, you’ll generate high-quality leads that stick around. The majority of users believe automated lead generation provides finland business email database ROI. Note: Ready to start generating higher-quality leads for your sales team? See your leads now when you sign up for our free 14-day trial. What is automated lead generation? Before you start to think about why and how to use automated lead generation, it’s important that you have a clear understanding of what exactly it means.
Lead generation is the bread and butter of marketing and sales: it’s the process of finding potential customers and clients for a business. Automated lead generation makes this process as simple as possible by incorporating digital tools to complete many of the time-consuming tasks involved. Automating lead generation includes a range of different strategies and techniques. For instance, you might create a selection of email templates that can be sent to prospective clients automatically once an event has been triggered.