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Note: Want to get a head start on targeting the right audience? You can try Leadfeeder free for 14 days here to see what companies visit your site—and target others just like them. Inbound leads FAQs What are the different types of inbound leads? The three main types of inbound leads are marketing qualified leads (MQLs), sales qualified leads (SQLs), france consumer email address and product qualified leads (PQLs). MQLs show interest by engaging with organic marketing materials, SQLs reach out to sales teams, and PQLs engage with products by using free trials or freemium versions of products.
Why are inbound leads considered more valuable? Inbound leads enter the funnel having already shown an interest in your product. This means they need less convincing than other leads and are more likely to convert into paying customers. Inbound leads are also more valuable because they come from sustainable channels like organic search traffic. Inbound marketing costs are also considerably lower than outbound marketing costs, resulting in better ROI from optimized inbound marketing strategies.