Galvanising the organisation

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The most successful thought leadership campaigns are those that secure both internal and external adoption. Quality thought leadership should get to the core of what makes an organisation successful – providing a springboard for marketing leaders to spark new internal conversations with senior executives and business unit leaders. Engaging internal stakeholders at the early stages of the project allows them to follow its progress, develop a sense of shared ownership, and will build momentum that pulls others in as the campaign comes to fruition.

Five tips for effective engagement
We understand that getting the buy-in of senior internal stakeholders is not always easy. Here are five quick tips for managing this:

Take a personal approach
Describe what the project will do for senior stakeholders and how it list of ecuador cell phone numbers could help serve their personal agenda within the organisation.

2. Visualise the outputs

Help executives to understand what the different content outputs will be and how they could use them on a practical level.

3.Value their time

Be very clear that you intend to do the legwork and their key role will be to impart expertise.

4. Reassure them of risks

Explain there is a tried and tested process in place to minimise any risks associated with the project.

5. Outline opportunities for profile building

The benefits of getting behind a successful thought leadership programme are bountiful – be sure to play up the PR and media coverage they will enjoy.

If you’re struggling to get your internal stakeholders to buy into a project, hopefully, this provides a few ideas to ease the process. We’d love to discuss this further if you’d like to learn more.