You can use this to distribute both gated and ungated content. The main thing is getting the right message in front of your ICP. Then, use Leadfeeder's acquisition filters to see metrics like how much traffic those campaigns drive to your website. 5 demand capture tactics You've created demand. Awesome. Now what? Now it's time to capture those leads so you can turn that demand into sales.
Here's how to kill the demand gen strategy game.-intent keywords In the demand creation stage, we talked about targeting organic search terms with ungated content. Now it's time to turn it up a notch by georgia business email database creating paid search campaigns for high-intent keywords to jump in front of your target audience. High-intent key terms will vary by company, of course, but the ones we target include: Leadfeeder vs (our competitors) IP enrichment Lead generation tools These terms indicate people know what they need and are ready to convert—people who are further along in the buyer’s journey.
By focusing on high-intent terms, we aren't wasting ad spend on generic terms that are highly competitive and unlikely to convert. We’re all about high conversion rates over here, you feel? A strong presence on review sites A strong presence on review sites is another way to target high-intent users and secure new customers. For example, if a user is looking for Leafeeder on Capterra, there's a good chance they already know what we offer and are in the consideration stage of the sales cycle.