It’s completely customizable to your workflow. So, what is purchasing a lead list? Lead lists are bought from companies that gather massive databases of leads from sources like social media, email marketing, content marketing, and list acquisition. They then sell those lists to companies, often making grand promises about how much profit you'll generate. A few of the most popular lead generation services and databases include companies like Zoom Info, FindThatLead, and Uplead.
The problem with those types of companies? The leads aren’t as warm as advertised. What are the cons of buying a lead list? On the surface, lead lists sound good — you gain access to a database with thousands of leads, iran consumer email address including their contact information, social profiles, and more. Hey, even if only a handful of those leads pan out, you've likely got your money's worth, right? Not quite.
There quite a few cons to using those lists that many B2B sales teams aren't aware of, including: Every competitor has access to the same data The leads aren't necessarily a good fit for your company Databases aren't updated often, leading to outdated information The leads are cold, which are harder to convert Most charge flat fees, which means you pay even if none of the leads work for your business Plus, using this type of information just makes you look spammy.