So, how do these two seemingly different realms coexist? Well, your marketing goals are directly impacted by your supply chain’s performance. If your supply chain is slow, unreliable, or inefficient, it can hinder your marketing efforts. After all, it’s hard to convince customers to buy your product if it’s rarely in stock or takes forever to reach them. The supply chain-marketing connection works in both directions.
Marketing can also influence your supply chain strategy. When you run a successful marketing campaign that boosts demand, your supply chain needs to be prepared to meet that demand, ensuring you don’t disappoint eager senegal email list customers. Let’s break down the supply chain’s impact on marketing goals and explore the key performance metrics that help us measure that impact. Customer Satisfaction: One of the primary goals of marketing is to create happy, loyal customers.
o. Customers expect timely delivery, quality products, and excellent customer service. If your supply chain can’t deliver on these expectations, all your marketing efforts may fall flat .Performance Metric: Measure customer satisfaction through surveys, feedback, and online reviews. A high Net Promoter Score (NPS) can be a good indicator of satisfied customers. Product Availability: You’ve got a killer marketing campaign running, and customers are eager to buy.