Tourism and Neuromarketing: examples

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In line with the publication of the article Tourism and Neuromarketing, innovating by generating emotion , we review a couple of examples of business and tourism through neuromarketing.

In the Neurosciencemarketing blog I read about the Le Meridièn Hotel of the Starwoods chain and its actions related to neuromarketing and specifically involving the sense of smell:

«When you enter one of the 8 Le Meridièn hotels in India or any of them in the world, you should perceive, as soon as you enter the lobby, a peculiar scent that smells of old books and parchment.»

lobbyLeMeridien

And why these fragrances? Well, because the chain is vnpay data working to “ position its hotels as a destination for guests seeking a new perspective and cultural discovery in their travel experiences.” Risky? Where e-books are slowly gaining market share, the smell of old books is still associated with cultural experiences and knowledge…

In fact, the same article points out how different Starwood's approach is from other companies that have resorted to coffee aromas or traditional perfume scents (such as Singapore Airlines). That a stylish hotel with its modern lobby should resort to "old books and scrolls" is unexpected but certainly distinctive.

Neuromarketing does not only use the five senses to influence people, but also psychological perceptions , such as the “scarcity effect ,” used, for example, by airlines. From personal experience, the author of the Neurosciencemarketing blog post , Robert Dooley , explains that on travel websites, red notices appear next to flights, with the text “only 2 seats available for this price.” And according to him, this is “good psychology” because it not only mentions the scarcity, but also suggests that the current price is a real deal, compared to the regular price. In his personal case, Dooley knows that this little red notice caused him to book the flight immediately, instead of looking for other options or postponing the reservation in case the prices went down.

Having read these two examples, can you identify other situations where your senses and brain were stimulated or tempted in similar ways? Did you notice them at the time?