In this article, we will tell you the main rules for creating newsletters and examples of what to write to your clients.
15 Best Restaurant Newsletter Examples
Push notifications and SMS mailings have become a common part of our lives. Such mailings are an effective way to remind customers about yourself and contact them.
Before you start sending out newsletters, you should morocco mobile phone number list write the text correctly or choose a template. After all, the text of the message affects whether the client will be interested in the information or turn off notifications. Before sending out a newsletter, you should know what to add to it and what to exclude.
Main rules for creating newsletters
1. Don't send too many messages
It is very important that your mailings are useful and interesting for the client. If you send a lot and often, for your visitors these messages become spam, which will not only be ignored, but also leave a bad impression of you.
Be smart about the number of messages, try not just to remind about your establishment, but also to share useful information : tell about important events in the near future, give a nice bonus to the order.
2. Use a friendly tone
To build the strongest relationship with your customer, you should communicate with them informally , as a formal message may be perceived as a bot. Your visitors will respond better if your message reminds them of a conversation with a friend.
How not to write: Hello, please leave a review of our restaurant (link)
How to write: Maria, good afternoon! Yesterday you visited Restaurant, did you like everything? Tell us about your impressions
Push notification on the phone's home screen
3. Don't use too many abbreviations and emoticons.
While it’s important to keep your communication more conversational, don’t overdo it. If using emojis feels appropriate in the context of your brand’s messaging, stick to one or two.
Avoid using a lot of abbreviations and acronyms. The message should be clear and easy to read .
4. Don't send long and complex messages
SMS and push notifications can help you notify your clients about discounts, news, or simply remind them about you. If you need to send clients a lot of complex text, then it is better to use email newsletters. Here you can not limit yourself in characters, add photos or other files.