They should also allow for the delivery of positive

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Continuing the considerations in the context of the presence of SEO in CRM, it seems important to consider the advantages of such integration. When I say integration, I mean both the technological and process spheres.
We remember that activities in the area of ​​relationship management supported by the CRM platform are aimed at two basic issues - customer acquisition and building and constantly maintaining awareness among current customers about the justification for using our services and products.

Effective processes should therefore help us understand the needs of potential consumers and lead to their conversion into regular users of the goods provided by the company. impressions and an optimized 'customer experience' to current customers. The next step, which is very close, would be to transform a satisfied customer into a brand advocate, and therefore the most valuable source of references. What could be more valuable than valuable references posted on company websites, social media, external blogs and comparison engines?

Keywords
Properly used positive comments and opinions can be an excellent charge of potential for SEO activities . Both content and linking will establish the level of the site's reputation, thanks to which our brand will become an automatic choice, and the position in SEO rankings will reach the expected level. Naturally, references are not denmark whatsapp data everything. Content provided as part of our online services is an invaluable builder of the value of pages. However, in order for it to become a real driving force of SEO, it is necessary to use all sources of information about what our clients are interested in and what knowledge they are looking for.

The starting point for research should be CRM. A repository where all information about customers is concentrated, both profile, transactional and behavioral. It is in CRM that we will find topics for subsequent articles , entries and creations . It is CRM that will provide knowledge about the content of telephone and chat conversations, insight into the history of e- mail and text messages and a review of entries in social media. As seasoned SEO experts, we move freely in the sphere of keywords and are able to use all of it.

Hence, the standard action is keyword analysis ( Ahrefs ) which allows us to understand what and where customers are looking for. This in turn will allow us to optimize and shorten sales cycles. Naturally, this will happen if we approach the CRM concept a bit more broadly and, apart from the IT system, we make it a true relationship management strategy (which we mentioned in the first part of the post).