Experiential marketing

[sohanuzzaman56]

When ads don't sell, promotions don't work, or emails sent to the entire database don't get a response, it's time to implement new strategies. Experiential marketing is a branch of marketing that focuses on the customer and their experience of different sensory experiences, which can be remembered, among other things, for the impact they produce.


One of the application channels for experiential marketing is social loan data networks , which have been much talked about in 2009 and will continue to be talked about in 2010, as it is a channel with great potential for development. The 1st Customer Experience Study by the Xupera Group (from which a basic summary can be downloaded) confirms that the Banking, Insurance, Transport, Telecommunications, Energy and Consumer Goods Distribution sectors use social networks to interact with their customers, at still low levels . The more traditional channels such as offices or branches, telephone customer service and the sales network show a higher level of use in all sectors. Therefore, the customer experience on social networks has only just begun.

The Study indicates that trends in customer experience will be determined by several factors:

– Differentiation based on customer experience will improve the average quality of each customer’s experience: over the next few years, companies will have to take the necessary steps to achieve differentiation based on experience.

– Social interaction technologies will transform experiences into community affairs: These technologies are a powerful tool for collecting the “voice of the consumer.” Therefore, companies will have to integrate these technologies into their online experiences in the coming years, either by implementing them directly or by joining recognized social platforms that currently operate on the Internet.