Cater to a visual B2B audience with in-depth YouTube videos If you aren’t using videos in your lead generation campaigns, here are two reasons why you should: Ninety percent of marketers agree that video is the best way to repurpose B2B content. YouTube is also the second-largest search engine on the web. The math is both easy and appealing: You don’t need blockbuster videos. You can simply turn your existing content into informative videos that generate leads, just like I did with the example below.
— who doesn’t love a theme? "As humans, we are all drawn to video because of the connections that video allows us to make with buyers. And when we can do that we win more business." - Robert Weiss, President uae business email database at MultiVision Digital 13. Experiment with creative outreach Ash Amibirge, a copywriter at The Middle Finger Project, got a 100 percent response rate by mailing physical roofing shingles to her prospects.
Sales rep Jeremy Leveille rapped a B2B song in his email campaigns to get replies from his leads. B2B outreach email example With your competitors sticking to boring cold email scripts, a little bit of creativity in your outreach will go a long way with your B2B lead generation efforts. We’ve recently written about the top creative lead generation ideas with examples. Feel free to check them out for inspiration!