LinkedIn Ads campaign in a few steps

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Create a LinkedIn ad campaign

Log in to your ad account . There you will be asked to create a LinkedIn campaign manager account (if you haven't already). Make sure you go to your associated LinkedIn company page if you have one.

You’ll then be taken to your advertiser dashboard. If you haven’t provided your billing information, you’ll need to do so to unlock your account. (Don’t worry, you won’t be charged until your campaign goes live—from that point on, you’ll be billed periodically for ad clicks and other engagements.)

On your dashboard — or “Campaign Manager” as it’s officially called — you’ll see a prompt to create a campaign.

Campaign Manager LinkedIn Ads
Campaign Manager LinkedIn Ads
Click this button and you will be redirected to a page where you can start setting up your campaign.

First, select a campaign group and name it. Campaign denmark whatsapp lead groups make it easy to prepare optimal campaigns.

Once you have selected your group and campaign name, you can start setting up your campaign on LinkedIn.

Set your LinkedIn Ads campaign goals

An objective is nothing more than what you want to achieve. LinkedIn lets you choose from three groups of objectives. These are: Awareness, Consideration, and Conversions . Within these themes, the available campaign objectives are:

Website Visits : This will drive traffic to your website and landing pages. According to LinkedIn, this type of campaign will also increase brand awareness.
Engagement: This will increase engagement with your content and grow the number of followers on your LinkedIn Company Page.
Video Views : This will increase your video exposure to people who might see it.
Lead Generation will show the LinkedIn lead generation form with pre-populated LinkedIn profile details to these LinkedIn users.
Designate your LinkedIn Ads audience
Thoughtful LinkedIn ad targeting helps you run an effective advertising campaign. A thoughtful and effective campaign is one in which you direct your ads or messages to the right people. The right people guarantee more interaction and guarantee higher lead acquisition rates, which in turn means more conversions.

Statistics about LinkedIn Campaign Manager users LinkedIn Ads
LinkedIn Ads User Statistics
On LinkedIn, the process of selecting the audience you want to target works the same for all ad types.

LinkedIn provides us with over 20 different audience attributes and targeting categories that you can use. These attributes include: Company name, company size, groups, interests, member schools, job title, seniority, and skills.

Choose the parameters of your target group. The more specific and relevant it is to your audience, the better its effectiveness will be.

LinkedIn allows you to target several different categories.

Targeting Campaign Manager LinkedIn Ads
LinkedIn Ads Targeting
You don’t have to use all of LinkedIn’s targeting options—but the more specific your targeting criteria, the more relevant it is to your chosen audience. And therefore, the more likely you are to see a better return on your investment. Remember, limiting your audience doesn’t end up with a list of zero.

Choose your LinkedIn Ads ad format
Then select your ad format.

As you switch between ad types, you'll see the predicted results box on the right change, it will change. This feature analyzes your campaign parameters (bid, budget, targeting, start/end dates, etc.) and considers similar campaigns and advertisers.

Choose your ad placement on LinkedIn Ads
Choose whether you want your ad to appear on LinkedIn's Audience Network, which will give your campaign greater reach and visibility on LinkedIn's third-party platforms and sites. Note: This option is not available for every ad type.

You can also choose to exclude or block specific categories, apps, and sites on the network if you so choose.