Aims to connect business and agencies with content creators, and it is now part of the Rock Content family. Despite all the big transformations the content scene has gone through, Byron highlighted the importance of, above all, creating stories that connect with the readers. “Your content, for it to be great, to scale, and to be successful, it needs to ‘snap, crackle and pop’. Your content snaps when your headlines leap off the page and lure people in, so they must see what you are talking about.
Content crackles when it touches your heart, or makes you buy uganda telegram database laugh or connects with you in an unusual way. So, that becomes important for the parameter, for your goals. Content pops when it actually converts, when it inspires someone to take action”, he states. Even though there are other crucial factors for any content to get to the audience, such as SEO, Byron point-blankly defends that “story first, optimization second. Unless your story is compelling, no one’s going to read it. It doesn’t matter how well it’s optimized.
” Byron shared his 10 secrets for scalable content creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators. Check out the full video interview (or read the transcription below): Jam Session - Building a Scalable Content Strategy Transcription: Vitor Peçanha: There you go. Hello everyone. Welcome to another Jam Session. I’m Vitor Peçanha here. I’m co-founder and CMO at Rock Content and I am your host today. Just to remind you: our Jam Sessions are a mix of presentations, interviews and webinars, with Marketing and SaaS leaders and thought leaders, all powered by Rock Content.