RevOps metrics for marketers

[jrineakter]

RevOps shows no signs of slowing down. More and more companies have realized that they need to align their operational functions to support sales, marketing, and customer service, in hopes of maximizing their revenue potential. The holistic view that RevOps provides eliminates silos and frustration, while delivering clear insight into revenue streams.

But with RevOps comes a bucket full of new metrics, on top of all the other KPIs and data you’re currently tracking. RevOps metrics are critical , though , as they allow you to quickly diagnose and resolve any issues, rather than risk your company losing valuable time and money.

Forget your vanity metrics. As marketers delve into website, content marketing , email marketing , social media marketing , and other activities, it’s necessary to have a unique set of metrics to track.

So, here are six valuable RevOps metrics that you should care about if you're a marketer.


You want your channels to drive revenue, and the goal of RevOps is to increase revenue . However, the type of revenue you track can depend on your industry. Monthly recurring revenue works for some, annual recurring revenue works for others, while certain industries tend to track average revenue per user.

Revenue is an important RevOps metric to track because you need to know where it’s coming from and how much it influences the price of what you offer. Next, you need to figure out whether your revenue is coming from new customers, returning customers, or somewhere else.

When you can identify canada telegram mobile phone number list how changes in your business are affecting revenue, you can focus on actually growing your company.

02. Retention of income
Getting revenue is one thing, but retaining it is a whole different ball game. Revenue retention is another critical RevOps metric for marketers as it requires knowing how satisfied customers are with the business. After all, it is customer satisfaction that determines the growth of your business.

Gross retention and net retention are valuable KPIs to keep track of, as they show how interested your customers are in your products or services. If your retention rate is low, it’s time to make some changes to your offering and tweak your marketing tactics.

03. Sales closing ratio
The number of qualified leads you get is irrelevant. It doesn’t matter. It’s a vanity metric with little substance. The RevOps metric you should be tracking is the leads-to-sales ratio — the total number of leads that convert to closed sales.

It’s easy to calculate: Divide the number of total leads by the number of closed leads. This metric will give you an idea of ​​the quality of the leads you’ve passed on to the sales team and how effective the sales team is at closing those deals.

If the ratio is high, your marketing efforts are working and sales is doing a great job. If the leads-to-closes ratio is low, it’s time to reevaluate with your sales team your marketing collateral and how the team is using it.