To build a more effective cold email campaign, start with our customizable cold email templates. Influencer marketing for lead generation What comes to mind when you think of influencer marketing? Kim Kardashian hawking clothes and makeup? Influencers can also be used for lead generation campaigns. That's because 61 percent of consumers (even in B2B!) say they are likely to trust recommendations from a friend, family member, or influencer on social media, while only 38 percent trust recommendations from a brand.
Tyler Garns, CEO at Box Out Marketing, discovered the most effective lead generation channel for his business is influencer marketing. “As a small business, the most effective lead generation campaign that worked uae email list in my business is working with influencers to promote our product. By collaborating with influencers, we could expand our reach and build credibility through them. Lead generation is a long process but having an influencer vouch for your product gives you an extra nudge.
” Twitter lead generation campaigns Another popular lead generation channel is Twitter ads. In addition to the standard Twitter ads, like text, video, and carousel ads, Twitter also offers a lead generation card feature. The cards include a short description, an image, and a customizable CTA you can use to encourage leads to click. Plus, Twitter offers tons of targeting options, including by events, interests, keywords, and lookalike audiences.