Unique (and mischievous) content to build loyalty among your audiences

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RED BULL , the evolution in the number of followers of the Facebook page has been spectacular, going from one million fans to almost 6 million in just over a year.

Their strong point is the elements that encourage participation among fans and promote the creation of new ones (whether or not you are really a “fan” of this brand): such as games, contests, links to the profiles bc data thailand of “Red Bull” athletes, unique videos… They also have a remarkable point, the “ cheekiness ” that they themselves boast about, such as the small information box, in which they say they are the 6th result on Google for the search for “ holy sh!t ”.

Proximity and “humanization” of brands
DAVID GUETTA , French producer-DJ, with 4.5 million fans and an activity that is quite close to a “celebrity”. Although he sometimes “slips” too many promotional/commercial messages about his videos, concerts and merchandising, the page has elements that provide unique value to the fan, such as the application to remix his best songs for example.

Among the profiles of artists, especially those that are linked to brands (singers, footballers, etc.), there is a certain tendency towards commercial-promotional messages. If they do not contribute “something” more, the number of fans will never be spectacular.
In this case, it is clear that the usefulness of the Facebook page is much greater than that of the corporate website itself (to call it something).