Product Features: Identify specific product features that attract customers. For example, some customers may value certain features or characteristics of a product.
Service Needs: Analyze customer service needs such as onboarding process, efficient customer service, or prompt delivery.
Delivery Method: Consider how and when customers need products or services delivered. This may include different delivery methods and delivery times.
The business sectors where segmentation by needs i belgium phone number library s most widely used are:
Technology and Gadgets: Gadget makers use needs-based segmentation to develop products that meet specific customer needs, such as better cameras for photography enthusiasts.
E-commerce: In online commerce, segmentation by needs helps determine which shipping and payment methods are most suitable for different customer groups.
Transport and logistics: In this industry, segmentation by needs allows for optimisation of delivery, taking into account customer requirements for speed and reliability.
Needs segmentation helps companies tailor their products and services to the unique expectations of their customers, increasing their satisfaction and loyalty.
Technographic segmentation
Technographic segmentation is based on the analysis of customers’ technological preferences and activity. This method helps to identify which technologies and platforms customers prefer, as well as how actively they use digital resources.
Devices: Analysis of the devices customers use (e.g. smartphones, tablets, computers, smartwatches) and their operating systems.
Online Presence: Studying customers' online activity, including social networks, forums and internet services.
Content Consumption: Determine what type of digital content (video, audio, text) customers consume most often and where.
The business sectors where technographic segmentation is most widely used are:
IT and Electronics: Companies in the technology sector use this type of segmentation to create products that are compatible with customers' technology preferences.
Media & Entertainment: Segmentation allows you to optimize content and advertising for different digital platforms and devices.
Internet Service Providers: Assessing customer technology characteristics helps determine which plans and services are most interesting to them.