The Best Way To Make Sure New Subscribers Are Valid And Actually Want To Hear From Your Brand Is To Implement A Double Opt-in Process. In Essence, This Involves Double-checking That A New Contact Truly Wanted To Subscribe. Here’s How A Double Opt-in Process Works: A New Contact Fills Out A Form Or Subscribes To Your Email List. You Let Them Know To Check Their Inbox To Confirm The Subscription.
You Send Them A Follow-up Email Asking Them To Click And belarus email list Confirm. If The Contact Clicks To Confirm, You Add Them To Your List. If The Contact Does Not Confirm, They Haven’t Officially Opted In Yet (So You Don’t Add Them). Now, You’re Probably Thinking, “if I Do That, I’m Not Going To Grow My List Nearly As Fast Because There Are Going To Be A Bunch Of People Who Miss Or Ignore That Confirmation Email, Man!” That’s Probably True.
But If The Contact Doesn’t Open And Engage With Your Confirmation Email, How Likely Are They To Open And Engage With Future Campaigns? It’s More Likely That They’ll Just Become Dead Weight That You’ll Need To Remove From Your List Down The Road. Don’t Forget... Good Email Engagement Supports Better Email Deliverability. When Implementing A Double Opt-in Process, Make Sure The Entire Flow Is Compelling And Convincing.