It’s an annoyance for users to have to scroll through or click on multiple pages to find what they are looking for. Some users will bail out before they get that far. Although we recommend putting relevant graphics and having 300-500 words on your landing page, don’t make it difficult for users to find information or take the next step in the sales funnel. If you are selling a product, likely the most common information is price, so keep that up front, along with any special promotion or offer you have that would entice them to buy from you.
Make your call-to-action clear. Think about what you want turkey whatsapp number data 5 million your website visitor to do and make it easy for them to do it. This might be clicking on an add to cart button, or a completing a contact form. Whatever that next step is, keep it legible and easy for both desktop and mobile users.
Take advantage of web visits. If you don’t get a sale, at least get your web visitor’s email address. You could create a pop up or include a call-to-action on the side of every page—wherever you decide, make sure you are enticing visitors to provide their email address. Give users 10% off or free shipping on their first order if they give their email address, enroll them in your rewards program, or sign them up to receive your blog. Even if they don’t buy from you right away, now you have their contact information for email reminders and future promotions.
With the holiday season approaching, it is important to have your landing pages ready for your website visitors. If you need help making these adjustments, give as a call at (207)947-9333. We’ll get your website in order before the season begins!