Facebook Shops for Small Businesses. A Perfect Tool?

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The idea of ​​choosing Facebook Shops for small businesses is remarkable. Facebook Shops is Facebook’s latest initiative that aims to allow small and medium-sized businesses to create online stores directly on platforms like Instagram and Facebook, completely free of charge. The timing is perfect, as due to the coronavirus, digitalization processes have accelerated significantly, and the rush towards e-commerce has increased. So, what do you need to know about it?

According to Facebook’s latest State of Small Businesses report, nearly a third of small businesses in the United States are no longer in operation, and those that survived the pandemic lack the resources or customer base to do so. It’s time to think calmly about the future.

What are Facebook Shops?
Facebook, which makes no less money from small businesses than from big brands, could not pass by indifferently. Especially since it has long demonstrated its desire for e-commerce revenue. Facebook Shops is not the only initiative in this area.

There’s also Facebook Marketplace, Instagram Checkout, and all the “shopping” ads that can be used on Instagram. Facebook Shops, as Mark Zuckerberg has emphasized, is, however, the most important step towards standardizing the entire e-commerce system.

Shortcutting the path to e-commerce seems like a smart move for bosnia and herzegovina whatsapp number database and medium-sized businesses. During the pandemic, the search for agile and affordable e-commerce platforms intensified, and many local businesses were turning to Facebook to survive. Social media was the place to go for information like delivery details or opening hours. Messenger became the go-to platform for confused customers trying to get in touch.

How will Facebook Shops work?
Facebook Shops is an app that allows you to create an online store for free and through which you can sell on both Facebook and Instagram. The whole process should be as simple as possible: the business owner will only need to add products to the catalog, select those that will be recommended and adjust the appearance of the store by changing the background image and adding branding elements, fonts and colors.

Once the shop launches, customers will be able to view, save and order products directly from the app , and businesses will be able to communicate with customers via Facebook, Instagram, WhatsApp and Messenger. A unique feature of Facebook Shops will allow live shopping while streaming .

For which brands is this a beneficial solution?
Facebook Shops are primarily targeted at small and medium-sized businesses . Why? Because they are the ones looking for the cheapest and fastest ecommerce solutions possible. Often, even relatively inexpensive SaaS platforms pose a cost challenge for them, and open-source solutions are unavailable due to the long implementation time and skills required to do so.

facebook shops for small business
The giant sees the main source of its income in the possibility of running more ads, and Facebook Shops can be featured in ads in the News Feed and Stories.

What are the disadvantages of using Facebook Shops for small businesses?
The new solution has reached the US market, where it is currently being tested, and it is not known exactly when it will arrive in Poland. However, Facebook has announced that in the coming months the solution will be available in other markets. What do you need to know before deciding to use it?

Setting up a Facebook Shop is – as we mentioned – free. Facebook also doesn’t charge for transactions if merchants process them through third-party platforms like Shopify or WooCommerce.