Will a Good Product Sell Itself?

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Will a good product sell itself? - Sales Tips from B2B Sales Connections
Remember the old saying, 'If you build a better mousetrap, the world will beat a path to your door.'? Ever wonder if it's true? Will a good product actually sell itself?

What is a “Good Product”?
Will a good product sell itself? To answer that question, you first have to define what you consider a 'good product'. According to a survey performed by InvnTree Intellectual Property Services, consumers perceive patented products as unique and superior in the marketplace. In other words, patented products are generally accepted as 'good products'.

Will a Patented Product Sell Itself?
The question then becomes, do patented products sell themselves? Not albania whatsapp number database close! According to allbusiness.com, 97 percent of all patents never make any money. In fact, according to a CEO of a Canadian innovations company, only 2 to 3 percent of approved patents are successful at generating any revenue.

So will a good product sell itself? If you build a better mousetrap, will the world really beat a path to your door? Only if the world knows it exists and only if someone knows how to sell it.

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Is your great product not selling itself? Could you be more successful if you could just find more customers? Are you looking for sales reps to sell your products however you simply can't afford the high cost of hiring a direct sales force? Then you need to know how to find independent sales agents and commission only sales reps.

Remember as Este Lauder once said, “If you don't sell, it's not the product that's wrong, it's you.”

Aim Higher!

Susan A. Enns, B2B Sales Coach and Author
Schedule a free sales coaching strategy session with Susan here.

“… what I can tell anyone, is simply this – If you want to learn and understand sales, talk to Susan.”


Whether it's accelerating your LinkedIn networking, creating an email drip marketing campaign, scripting your introductory phone calls, or a combination of the above, the right B2B Sales Coach can help you develop the most effective lead generation program customized for you to grow your business.