Email content Personalization

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You can A/B test your email content to see what resonates best with your audience. Once you get your prospect to open your email, you’ll need to do the hard work of convincing them to take action. And you’ll need the best content to do that.

There are many aspects of email content you can test. They include:

Content Type: This will depend on your goals. For example, if you want to get feedback, you should A/B test different types of surveys.
Tone: The tone you adopt will depend on your list of cellphone numbers brand, audience, and demographics. How you address Gen Z users will be different from how you address Boomers. You can A/B test how professional or personal you want to sound. Or how positive your tone should be.
Length: How long should your copy be? The length of your email is important to help you achieve your goals. Be sure to A/B test whether your audience likes long-form or short-form copy.
Personalization
Customers love personalization and demand it. One of the oldest personalization practices is to address recipients by name. You can run an A/B test to determine the best position to place their names. Some brands prefer to include the recipient’s name in the subject line, while others reserve it for the body of the email. Testing lets you know where to place the name in your copies.


But personalization has evolved beyond that stage. Today, customers give brands too much data. If you have enough data about your customers, you should leverage it to create more personalized content.

Divide your audience into segments and send only the emails that are most relevant to them. This is especially important when you have a diverse customer base and want to reach all of them. Personalization allows you to market to each group based on their demands.