The days when many companies mainly transmitted information through their corporate websites have changed, and the methods of attracting customers using the web have become increasingly diverse. Combine multiple methods according to the behavioral trends of your potential customers and target customers, the goals you want to achieve, and the resources you can allocate.
SEO (Search Engine Optimization)
SEO stands for Search Engine Optimization. In short, it is a measure new zealand mobile phone numbers to increase traffic by displaying your site at the top of the search results.
When you search for something, do you not view the search results from top to bottom? Basically, the higher the search results are, the more likely they are to be clicked, so it is important to display your site higher than your competitors. The condition for displaying your site at the top is that it is evaluated by search engines such as Google as a site that brings useful information to users. There are more than 200 evaluation factors.
Even if you cover them all and take thorough measures, it may take several months for SEO measures to produce results. This is because a huge number of sites on the web change every day, and it takes time to be evaluated by search engines.
As we mentioned earlier, since most website traffic starts from "search," SEO measures cannot be avoided. You want to make sure your site appears at the top of the keywords searched by potential customers who may be considering your company's products.
In addition to company names and product names, you can also attract traffic from keywords that concern potential customers, prepare content that makes their concerns apparent, and have them recognize the solution (your company's services). Even if you don't have an owned media for your target audience, you can prepare it on your own website.
In the first place, a "site that provides useful information to users" leads to trust in the company that provides the information, and is extremely valuable from the perspective of content marketing.