Without a good budget, you cannot create a strategy with a good team behind it. More and more content is shared on Facebook instead of being created. Creating quality content has a cost and companies must value it.
In the case of Snapchat, you tend to see more big brands, the reasons may be partly budget, and partly education. On social media, not everything is free, the creation of content and the implementation of a good strategy have their cost.
It is more difficult to budget the strategy with new networks. The timeframes and objectives are more complicated to plan and this is where the real risk and fear of using them lies.
10 14Creativity never fails
What you can't miss to make great campaigns is creativity . If we connect minnesota email list the public with creativity we can generate interactivity . Using all the Social Media tools together with the more traditional social networks we can go much further. By opening the field and the vision of work using all the tools that the Social Media world allows us to use we can make great campaigns. As Luis says, when faced with few resources we must resort to creativity.
Simply trying out new networks makes it difficult to budget because we have no control over the time we are going to spend on it and the results we are going to obtain.
Yes, friends. We can now talk about traditionalism in the world of social networks. Time flies by. New social networks are created and the most traditional ones are reinvented to keep up. If we talk about Snapchat , as the revolutionary network of the moment , the agency sees it with some fear due to various circumstances such as the lack of confidence of its client in the social network and the lack of budget already mentioned in the previous point.
Traditional works and that creates a certain fear of the new; there is no risk and no jumpstart to the new tools that the digital world presents to us. But not because agencies do not want to take risks; they are tied to the client and that client feels comfortable with the reinvention of the more traditional networks. The new networks are more complicated to predict and measure results and that also knocks down the possibility of creating new strategies by the agencies.
22Which social network is lagging behind?
Those that have been around for a long time are increasingly finding more applications. Those that focus on just one activity are gradually falling behind. Our participants are not shy about answering this question, and that is normal, everything is advancing by leaps and bounds and predicting the future is something that we will leave to the psychics.
Older networks like Facebook and Twitter are starting to integrate new features to compete with newer ones like Snapchat or Periscope. Will any of these networks eventually disappear? We can't know for sure at the moment, but as long as they adapt, they will probably continue to function.
Nano and Max are the ones who dare to answer. Nano tells us that Facebook adapts very well to advertising formats, but the user sets the pace. He tells us that Facebook is moving away from the advertising format, leaving behind the personal nature of sharing daily publications. But there is debate on this issue, since Max takes action and argues that Facebook has not only stopped sharing those personal moments, but is also a portal for fun and recreation. Therefore, it is in an evolution rather than a regression.