When carrying out campaigns on Twitter, it is common to question whether having achieved a high impact is sufficiently efficient, since we do not know the profile of the people we have impacted and the only thing we have about them together is a number (potential audience, unique users, interactions, etc.). However, segmenting profiles on Twitter is also possible ; for this purpose, Quántico Trends presents its “ Communities ” feature .
communities-segmentation-quantico
From now on, users of the Quantico tool will be able to:
Know the main communities that characterize Twitter users.
Identify the main influencers within each community (through the segmentation tool).
Identify the communities that generate conversations minnesota b2b list the specific topics being monitored for the brand .
Each community is defined by an analysis of the conversations that take place within it. Users also tend to follow others with similar interests and conversations. This is why there are clusters or groups with strongly differentiated topics.
In the Quantico tool, it is possible to check live which of these communities are interacting with the brand. This functionality has already been activated for Peru and will be progressively displayed for the other Latin American countries in the following weeks.
In addition, the Segment section in Quantico will allow you to consult the profiles of each influencer one by one .
The following presentation provides details on the 15 communities identified in Peru, as well as the methodology used:
Community Segmentation Twitter Peru – Quantico from Quantico Trends
It is worth mentioning that the characteristics define the community as a whole and not necessarily all members of the community are the same.