What can you do during this virus period?

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And we are slowly returning to March, but if we got through this virus then, we will get through it together now. All you can do at this moment is to stay as level-headed as possible and focus on solutions. I have told you more about this in this video.


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(You can watch the video content I mention in my closed FB group Marketing Academy for Entrepreneurs )

Today I will give you suggestions on how you can make the most of your time at home.


What can you do during this virus period?


Admit it, you're probably one of those people who's been putting off activities for a while that you never had time for. But maybe you have time now.


Many entrepreneurs who contact me often complain that they never find time for certain things, even though they know they would help them increase sales .


These activities are usually:


1. CREATING A WEBSITE OR STORE

If you don't have a website yet, it's definitely time to do it. There are no more excuses that it's not important, because unfortunately it is. Today, people search for products and services online , and only then do they go shopping. More and more, especially now in the time we are living, people are shopping online. So invest in online stores, which are the future, not only during the virus, but also later.


Statistics: Digital channels dominate the decision-making process



You can make a website or store yourself. I told you how to do it yourself in the online course Entrepreneurial Online Start.


If you are looking for a contractor, don't just look at the price , but especially africa phone number at references, recommendations, ... many entrepreneurs contact me because they made their decision based on the price, but then the site wasn't what it should have been. It also happens that contractors then stop contacting them, leave the project unfinished, ...


Always consult with others who know a little more about this. If you are looking for contractors, I am happy to help.


2. EDITING THE EMAIL DATABASE

Many entrepreneurs already have a customer database, but almost all of them tell me that they have it in an Excel database in several places. Surely you do too, don't you? Maybe it's time to finally organize these databases and start using them. If you don't have permission to send under GDPR, maybe now is the time to take advantage of this opportunity and get permissions.


3. SENDING E-NEWSLETTERS

Once you have your bases in order, it's time to take advantage of this still the cheapest digital channel for promoting sales.


According to a VentureBeat survey, marketers have found that email marketing is still a very important part of their marketing strategy . They surveyed 1,876 companies worldwide across 43 different marketing categories, including SEO, social media, video marketing, and mobile technology, and found that despite other modern communication channels, email marketing is still an indispensable part of a marketing strategy.


The reason is clear. For ten years in a row, email marketing has been the category that generates the highest ROI (return on investment) for marketers. For every €1 spent, email marketing generates €38 in return on investment. Despite the many tools available to marketers, email is simply the best tool for business growth.


The most important thing when sending email newsletters is to make sure that recipients open the email. That's why here are 20 effective headlines for effective email marketing.



If you don't have a sending system yet, I personally recommend Mailchimp for beginners, which is the easiest to use and free for up to 2000 emails .



If you would like to learn how to use this tool, I have recorded the entire online course Basics of Email Marketing with Mailchimp for you.



4. OPENING AND EDITING SOCIAL NETWORK PROFILES

Many entrepreneurs still don't use social media for visibility and promotion, even though they can be opened completely free of charge . Open and organized profiles can help with online visibility, as potential customers can find you on search engines like Google.


Therefore, open Facebook , LinkedIn , Instagram , and if you have video content, also Youtube, and use them as an additional communication channel for increased visibility online.


5. REGULAR ACTIVITIES ON SOCIAL NETWORKS

You will be even more effective if you start actively using social networks. A website or store alone is not enough. You need to generate traffic on them, that is, bring in potential customers. And in addition to e-mail marketing, social networks are great for promoting your website or online store.


With regular postings and online advertising, you can launch your online sales.


6. INVESTMENT IN DIGITAL MARKETING KNOWLEDGE

I probably don't need to explain this to you anymore. Investing in new knowledge is a must, because that's how you get new ideas and find solutions to your challenges. Today, you can find a lot of free content on the internet (Youtube, social networks, Google,...) and there are also many portals with online courses. In the field of digital literacy, I myself invest a lot in the knowledge of entrepreneurs who are beginners in the field of digital marketing. You can find all the online courses that are available HERE.


If you want to get to know the business social network LinkedIn well, I am organizing an online LinkedIn workshop again on October 27th and 28th (for the last time this year).