Why is it important to have a responsive web design?

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Even today, there are still many companies that do not have a responsive web design, which is surprising. You only have to take a look at some of the data.

For example, in countries like the United Kingdom, according to a recent study , traffic via smartphones or tablets could exceed that of laptops or PCs. Another study, carried out by Google , indicates that a user is more likely to abandon a website if it does not load correctly on their mobile device. These are more than enough numbers to make sure you have a mobile version of your website, don't you think?

Why is it important to have a responsive web design?
First, there are loading times . A page that isn't optimized takes much longer to load than one that is, and this is especially important for smartphones, since unless you're connected via Wi-Fi, the speed available will be much slower than browsing on a computer. To address this, mobile versions use fewer elements and lighter images.

Secondly, a mobile version will allow you to have a greater presence in search engines . Google has its own indexing system for these sites, and since the competition here is, for the moment, lower than on PC, you should definitely optimize your site. And the sooner the better.

If you own a local business, mobile web design becomes even more chile phone number important. Many users search every day for the location or phone number of services or establishments they need, and if you don't appear in these searches you could be losing potential customers. That's why in these versions the address and contact information should have a prominent place in the structure of the page, especially with the click-to-call call to action.

Having a mobile version also leads to a significant improvement in the user experience, and not just because of the reduced loading times. It also makes it much easier to navigate the page and click on links, which will lead to more page views, more time spent on the site, more leads, a higher conversion rate and, ultimately, greater engagement with our brand.

Finally, mobile web design also makes our page compatible with any smartphone or tablet , regardless of the manufacturer, operating system or screen size. However, if we only have a PC version, all these factors can influence when loading the website from a smartphone or tablet, and the experience will vary greatly depending on the model.

These are just some of the benefits of having a responsive web design, but there are surely many more. Mobility is an element that is becoming increasingly important in the user experience, so don't think twice and make sure that your site is fully compatible with these devices. Your users and Google will thank you.