Set up a business account

[Irfanabdulla1111]

To create a business account from scratch, head to Pinterest for Business .

Since you will most likely have a website for your company, you will be able to verify your account directly and instantly have your company account created.

If you are using a personal account you can easily convert it to a business account.

To complete the business account setup you will need to:

Enter the name of your company.

Provide a description of your business. Remember to make sure it is optimized for search engines, meaning it includes keywords relevant to your business.

Add your business location.

Add your website details and verify it.

It's important to verify your account so you can access statistics about user behavior with your pins.

Find keywords for your niche market
In order to optimize your business profile, it is important to search for the keywords that pinners (users) will use to find your company.

We have already mentioned that this social network is also a search engine and if you want someone to find your content, you must make sure that you are using keywords effectively.

To find keywords, you can go to the Pinterest search engine and enter a word related to your business. You will see that the best-positioned pins will appear, as well as a list of terms suggested by the platform.

The more specific your niche keywords are, the better you can target and attract your target audience.

The easiest way to use keywords here is to think of long-tail keywords (more than two or three words) that fit your niche.

For example, if you type “wedding cakes” into the search engine, it will show you all the pins with this keyword in the description of the pins or on the boards.

The most important place to put your business profile keywords is in your pin descriptions.

Write your pin description naturally by entering keywords as if you were talking to a person, not a robot.


What is Pinterest - Keywords in Pins
Define your Pinterest strategy for your business
Creating a strategy for your brand is always the most laborious and importan email database lists canada t part of marketing.

Thinking about the goals you want to achieve for each board is the first step to then thinking about what strategies to carry out to achieve them.

Think about how your target audience behaves on Pinterest
When creating your new pins, put yourself in the shoes of your target audience.

Think about why users are coming to this network, what type of content they are looking for, and how your brand can help them find it.

Use Pinterest Insights information
User trends by category are published periodically here to help companies better develop their brand on the platform.

You can access his latest publication here .

Create a content calendar for each of your boards
Think about the themes that each of your boards will have, based on the keywords you have defined for your business.

Also take into account market trends and the preferences of your target audience.

In your content calendar, whether monthly or weekly, include actions you want to carry out on a one-off basis regarding your brand, such as offers, promotions or contests.

Note general holidays and special days that relate to your brand, just as you do with other social media. For example, if you own or work for a Dental Clinic, a special day would be International Oral Health Day or International Smile Day.

Use attractive and original titles and descriptions for each of your boards to attract the attention of your audience.