12 ideas for creating a good video marketing strategy

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The variety of video content you publish contributes to a successful marketing strategy. Whether you use video content to promote your brand, find new customers, or make sales, video always helps.


Research shows that 93% of companies that used video gained at least 1 new customer on social media.

However, before you turn on the camera and start recording, you need to know what you want to achieve with your content, as different types of video content are suitable for different goals.


A good video marketing strategy should include:

A scenario that must be based on the problem the customer is facing

The video should reflect your brand

Video distribution should be on different platforms

What feelings and emotions do you want to evoke?

Who are you addressing – who is the person the video is intended for?

Where will you shoot the video and how long will it be?

Do you know the latest trends in video content?

How will you measure performance and adjust strategy?


Let's take a look at what kind of videos you can create for different video marketing strategies:


1. Demo video

Demo videos contain useful tips that help you use products easily and effectively, making them especially suitable for complex technology products. They are most often used during the growth phase of a company.


2. Introductory video

With this video, you show your product or service. This type of video must be adapted to the vision and existing direction of the company, because it presents them in such a light that it is as authentic as possible. This way, viewers 8 digit number list get to know the company and get a positive opinion. However, it is important that the video is made with quality and that it realistically shows the company itself, and a dry presentation should be avoided.


3. Event videos

Is your company hosting a conference, roundtable, fundraiser, or other type of event? Create a promotional video from the event or make short highlights from the event .



4. Instructional videos

How-to videos are the most popular type of video that customers love to watch and revolve around an educational concept that teaches the audience step by step. This type of video is great for branding because it shows customers or potential customers step by step how to do something.


5. Explainer videos

The main purpose of explainer videos is to educate your audience, whether it's about your product or service or a concept in your industry. These videos are usually short and feature short, engaging explanations. They can be filmed with actors or made with animation.


6. Video testimonials from satisfied customers

Customer testimonial videos are the best way to showcase social proof of your company's quality. You can ask customers to tell their story on camera, what challenges they faced, and how your company helped them overcome those obstacles.


7. Live videos

According to Livestream.com, users watch live video 1.8 times longer than non-live videos. Live video allows your audience to engage with your video and connect with your brand. You can use live video to broadcast events, have Q&A videos, feature news releases, and interview experts. This encourages your audience to interact with your brand.


8. 360° and virtual reality videos

AR (augmented reality) and VR (virtual reality) are the future. The market for AR and VR has already reached 16.8 billion US dollars. This is the technology of the future that will significantly enhance your customer experience, so you should be thinking about it now.

VR and 360° videos are important videos that allow you to take your customers to another world with a very special experience.


On the other hand, AR allows people to view products while sitting in their homes . IKEA has made a furniture app that lets you see their various products as they look in your home, via your smartphone.