How can we gain authority?

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Applied to a brand, if we talk about character and personality we are talking about branding, and if we refer to customs and behaviors, we will talk about strategy.

Therefore, a good Branding and Content Marketing strategy will be our allies when it comes to gaining the trust of our audience.

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Branding as a persuasive ally
Branding defines your identity: what your mission is, your value proposition (why they should choose you and not someone else), who you are, what you are going to say (message) and how you are going to say it (tone of voice) .

Branding helps us “mean,” because it’s not about what a brand does, but about what it really “means” to someone.

If not, think for a moment about your favorite brand and what it means to you.

In the end, it is about building a brand that is honest, coherent, consistent, full of meaning and, if possible, different.

So please don't do the same thing as everyone else because: "if your friends jump off a bridge, do you too?"

The persuasive skills of content marketing
A good content marketing strategy is essential because through it you position yourself and provide value.

If you provide value, you generate trust; if you generate trust, value and positioning, you gain authority.

There are persuasive resources to reinforce credibility through your content: citing sources, experts in the field, customer testimonials, showing success stories...

Using external sources and references is especially interesting when you are starting out, since if you don't have authority, you "borrow" it.

Later on, you can reinforce your authority with your own content that is relevant to your brand, such as testimonials, success stories, press appearances, ebooks...

This is all very well, but your audience will really give you authority email database indonesia if you are able to connect with them and respond to their needs.

PATHOS: the power of emotion
Principles of Persuasion - Pathos

From the adorable “If I say it for your own good” to the fearsome “Don’t… don’t…, I’ll… I’ll…”

I'm sure you have more than one anecdote with some of these phrases.

Behind each of them there is a story to tell and an emotion to connect with: because we are emotional beings, which does not mean that we are irrational.

Use the power of emotions to awaken your audience.

Stories are used to put children to sleep and to wake up adults.

— Jorge Bucay

Persuasion resources through emotion in content
You have as many resources as you have emotions, but we are going to focus on two points that are especially interesting and easy to apply:

Use metaphors, analogies and comparisons
They are very interesting persuasive resources that offer a lot of play.

Do you think I'm the Bank of Spain? Do you think money grows on trees?

Admit that you too have imagined money in trees.