And how is a profile's engagement calculated in influencer marketing?

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If, on the other hand, we are interested in calculating the engagement of a given profile, it would be calculated by the average of interactions per published content divided by the number of followers and multiplied by 100.

These are the main quantitative KPIs that we have to take into account to have a profile for our campaign.

Furthermore, let us not forget the qualitative part.

It is essential that the profile we choose for it is as similar as possible and has a "look and feel" similar to our brand or the concept of the Influencer Marketing campaign we want to carry out.

Once we have seen the profile data, it is also necessary to highlight the campaign KPIs to check its performance.

Social Reach and Impressions
How many people have seen each influencer's post?

As we said, an important but not decisive factor is the number of followers that the professional in question has.

Nowadays, thanks to technology and process automation, we have the data for each publication immediately.

However, it is better to wait a few days to take into account the real reach and impressions that a particular post has had.

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Engagement
Thanks to technology, we can check at any moment how our Influencer Mar email database australia keting campaign or each post published by each profile is working.

But as with Social Reach and impressions, it is best to wait a few days for the results to be more real and positive.

Profile of the audience reached
Is the audience that has seen the content the one I want to see it?

This is where prior analysis of profiles and their data comes into play.

If the right profiles have been chosen for the influencer marketing campaign, the profile of the audience reached is sure to be the desired one.

As I was saying, the main data that may interest us are age, g