Among its most notable results is the 75% increase

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All of these strategies, used to complement each other, foster communication between users and the owners of these businesses.

In fact, some of the largest companies, such as the social network Twitter, saw the great potential that PWAs offered and decided to implement them.
in the number of its tweets.

Another example is that of Forbes magazine, which, after implementing its progressive, managed to reduce loading time to 0.8 seconds, something that had a positive impact on the increase in the number of sessions of its users by almost 45%.

Conclusion
With mobile marketing , and specifically with the emergence and use of PWAs by companies, the way users interact with mobile apps is evolving, promoting greater ease in relating to them and sending them more direct, personalized communication through push messages, for example.

With the arrival of the new Mobile First paradigm and the current way of prioritizing the user experience from a mobile device, progressive web applications are encouraged to be increasingly used by many companies.

These have already seen that they are not only the sum of the best features of native apps and websites, but that they are also emerging as a new mobile marketing tool with which to carry out strategies that have the sole objective of improving user engagement, building customer loyalty and, of course, achieving an increase in revenue and therefore, profits.


Do you already have your PWA up and running? How is it going? Would you recommend email database other companies to consider it in their strategies? Let us know in the comments.
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Jessica Gonzalez
Jessica González Fernández is a Digital Content Specialist at Tu-App.net. She graduated in journalism and specialized in the digital field. She is passionate about the world of marketing in general and mobile technology in particular. She enjoys researching how, with a good strategy, a business can grow exponentially. "Marketing is learned in a day, unfortunately it takes a lifetime to master it," Philip Kotler.