Become “Mobile Friendly” using AMP for Google Ads

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In micro-moments, time, screen space, and often internet speed are limited.

People want you to meet their needs without any baggage – this is what you need to express in your ad copy.

Get really specific and provide value explicitly when it comes to your mobile audience.


Copy specific for mobile ads
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To improve your mobile PPC performance, you need to ensure your ads provide a fast, predictable, and seamless user experience.

A great way to make your website mobile-friendly is to implement AMP on your site.

Previously used primarily by publishers, it is now also an option for e-commerce and advertising.

Since fall 2017, advertisers can implement AMP on their Google Ads landing p dubai whatsapp number list ages, making them faster.

Creating AMP pages for your ad campaigns can have a positive impact on conversion rates, time on page, bounce rates, and more.

However, since the AMP format involves code restrictions and the use of custom tags, AMP errors are quite common.

To uncover the most common AMP errors and help site owners and webmasters prioritize their efforts, SEMrush has conducted some research. With the help of our site audit tool, we checked and analyzed the sites of 300 major publishers across 8 countries.

The data we collected helped us create a list of the top 10 AMP mistakes to avoid .


PPC Campaigns - AMP Errors Infographic
With the Site Audit tool, you can get a list of errors for each of your pages, along with descriptions and suggestions for fixing them.

The tool detects various AMP-related issues, including HTML errors, layout issues, and templating errors.


PPC Campaigns - AMP Error List
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